Post by account_disabled on Feb 27, 2024 9:11:22 GMT
The a test for customer loyalty. It is known that there are industries that are not affected by the crisis yet today - these are usually e-commerce. However, the greatest loss was recorded by small businesses providing stationary services. And those are the ones I would focus on right now. You have to answer honestly that not all of them will be saved. Marketing tricks as we know them have not been tested in such difficult conditions so far, so either the person responsible for marketing a small enterprise is a genius and will reinvent it, or the company must be written off.
I would divide companies into segments Small businesses that provide real value to their customers, and their owners are as close to their customers as they are to friends. e. g. personal trainer - in this case, quick adaptation to the current situation may Job Function Email List help save the business. Be authentic in what you do. Record videos, live shows. You have more time, so focus on staying in touch with your customers. Post more on Instagram Facebook. Perhaps paid recordings, webinars or guides are what will sustain your business. Take advantage of the free time your customers have.
They still need you! Small companies whose services cannot go online e. g. dentist - there is not much that can be done in this situation. A guide on how to perform root canal treatment posted online will probably not be of value to your customers, so it would be a waste of your energy to build a paywall behind which you can hide premium content. What you can do today is to take care of your relationships with your customers so that they will come back to you after the quarantine is lifted. Don't be afraid to use non-standard practices. Use Messenger or Instagram to shorten the distance from your customers.
I would divide companies into segments Small businesses that provide real value to their customers, and their owners are as close to their customers as they are to friends. e. g. personal trainer - in this case, quick adaptation to the current situation may Job Function Email List help save the business. Be authentic in what you do. Record videos, live shows. You have more time, so focus on staying in touch with your customers. Post more on Instagram Facebook. Perhaps paid recordings, webinars or guides are what will sustain your business. Take advantage of the free time your customers have.
They still need you! Small companies whose services cannot go online e. g. dentist - there is not much that can be done in this situation. A guide on how to perform root canal treatment posted online will probably not be of value to your customers, so it would be a waste of your energy to build a paywall behind which you can hide premium content. What you can do today is to take care of your relationships with your customers so that they will come back to you after the quarantine is lifted. Don't be afraid to use non-standard practices. Use Messenger or Instagram to shorten the distance from your customers.